Fatheadz Eyewear Joins Think About Your Eyes Initiative


ALEXANDRIA, VA.— Fatheadz Eyewear, a leading supplier of eyewear specifically designed for people with a larger than average head size, is the latest industry partner to support Think About Your Eyes (TAYE), a public eye health initiative designed to bring national awareness to the importance of vision health and comprehensive annual eye exams. TAYE is sponsored by a non-profit organization under The Vision Council.

“Fatheadz Eyewear understands the impact of vision to our overall health and ensuring people across the nation receive the eyewear they need,” said Rico Elmore, founder and CEO of Fatheadz Eyewear. “As a partner and supporter of Think About Your Eyes, we look forward to not only spreading awareness of the significance of an eye exam but working with other industry leaders to make annual comprehensive eye exams a standard part of everyone’s life.”

Fatheadz Eyewear, which is celebrating 10 years of providing prescription eyeglasses for those people with larger brains and fuller facial features, joins a group of 13 industry leaders who have come together in support of the Think About Your Eyes campaign. Supporters include The Vision Council, the American Optometric Association, Essilor, Gunnar, Luxottica, National Vision Inc., Refac Optical Group, SpecialEyes, Spy, Walman Optical, Transitions, Fatheadz and Hilco.

“We’re thrilled that Fatheadz Eyewear has joined the Think About Your Eyes initiative to educate the public on the various ways an annual eye exam can impact their lives,” said Ed Greene, chief executive officer of The Vision Council. “In less than a year since the national launch, the Think About Your Eyes campaign now has 13 industry partners who have joined the effort to bring awareness to the importance of vision health to an overall healthy lifestyle; and we’re excited for the continued momentum in our industry.”

Think About Your Eyes is estimated to reach at least 120 million consumers through national television, radio, print and online/digital advertising with strong educational and motivational messages focusing on eye disease, eye strain, kids’ vision and the positive impact of regular eye exams on overall health. National advertising and public relations will drive consumers to schedule an eye exam and direct them to www.thinkaboutyoureyes.com where they can find a local Think About Your Eyes member provider.

For general campaign inquiries, or for industry members interested in becoming official Think About Your Eyes partners, contact Dave Plogmann, TAYE’s managing director, at dplogmann@thinkaboutyoureyes.com

Eyecare providers who wish to become TAYE members should visit www.thinkaboutyoureyes.com/enroll or contact Jon Torrey, director, professional relations, at jtorrey@thinkaboutyoureyes.com.