First Annual National Eyecare Facilities Conference Announced


ONEONTA, N.Y.—Cleinman Performance Partners is hosting the First Annual National Eyecare Facilities Conference, a two-day conference designed to help ECPs develop a facility that separates their brand from the competition.

The conference, billed as “Building the Wow”, will provide a one-stop, economical resource to educate optometric practice owners on how to successfully plan and execute a facilities project, according to Cleinman Performance Partners, a leading business development consultancy for larger optometry practices. The company has assembled a panel of experts to provide a roadmap for OD/owners that are embarking on a remodel or new build.

Building the Wow will take place Oct. 13 to 15, 2017 at the Crowne Plaza O’Hare in Chicago. It will feature workshops by experts from both within and outside of the eyecare industry as well as an “ask the experts” interactive Q&A session. The conference will cover everything from planning to site selection to design to financing to retail merchandising, according to Cleinman Performance Partners. Attendees will also receive a “how to” manual which will provide both planning tools and expert insight into this important investment decision.

Company founder and president Alan Cleinman said, “Building a new facility is likely the largest investment that a practice owner will make in their career. It’s critical to get it right. Before this unique conference, ECPs have not had a cohesive resource and generally have had to go it alone. Never before have resources come together like this to deliver the content, connections and next steps that practice owners need. We are focused on making this event a resource like no other in the industry.”

To learn more or to register for the National Eyecare Facilities Conference, go to