Latest News FittingBox Sets Collaboration to Enhance Virtual Try-On Offering By Staff Friday, September 16, 2016 12:15 AM LAS VEGAS—A new collaboration between two leading-edge tech companies, Fuel3D and FittingBox, is expected to lead to enhancements in the eyewear virtual try-on services, according to executives of the tech firms. The collaboration was announced Thursday at Vision Expo West here. Fuel3D is a leader in three-dimensional capture and imaging innovation (3D printing), and FittingBox develops virtual try-on solutions for eyewear.FittingBox, with U.S. offices in Miami, already offers an in-store virtual try-on product called OWIZ Mirror. The device combines a digital camera and screen that allows optometrists and opticians to provide an augmented reality try-on solution in their retail locations. The OWIZ system uses a combination of 2D imaging and software to replicate a “3D” experience, the company said. Fuel3D has developed a 3D scanning enhancement for the OWIZ system, which will allow optometrists and opticians to offer customers a unique in-store experience. Customers can rapidly change between frame styles and view themselves in new frames in real time, according to a joint news release. The system tracks head movements to provide customers with a truly augmented reality of how they’ll look via dynamic on-screen video. “We want to make virtual try-on more than just a marketing option for optometrists and opticians, and make it a product that they can’t live without,” FittingBox chief executive Benjamin Hakoun said. “Working with Fuel3D, we can now offer a 3D scanning option that will provide our customers with a fast and accurate way of collecting facial data, which can be used to enhance their service offering and customer loyalty.”The Fuel3D system enables a wide range of facial data to be collected, including all of the key measurements needed to create frames, which moves FittingBox’s product into a new category of system. Trials will roll-out across retail outlets after the companies demonstrate the technology to key customers at several industry trade shows this year, including Vision Expo in the U.S. and Silmo in France.Fuel3D chief executive officer Stuart Mead said he believes that “augmented reality is revolutionizing many retail experiences and our scanning platform has the ability to change the customer journey in both the eyewear and wider industry sectors.”