Closes on $12.5 Million to Expand Globally


GlassesUSA was founded in 2009 by CEO Daniel Rothman (c), COO Eldad Rothman (r), and CTO Roy Yamner.

TEL-AVIV—Online optical retailer, has closed on $12.5 million in new financing led by Viola Private Equity, a member of the Viola Group. The funding will be used toward accelerating the company’s expansion in the growing global online eyewear market, both business-to-consumer and business-to-business.

Founded in 2009 by CEO Daniel Rothman, COO Eldad Rothman, and CTO Roy Yamner, has grown to a team of 70 employees and is among the Top 500 global retailers sited by Internet Retailer.

CEO Rothman said, “The optical industry has not undergone a major change in decades. Like in many other retail industries in which e-commerce has made a significant change, we believe the optical industry is being disrupted in a similar way.

“Through an advanced online sales platform, efficient supply and distribution, high quality products with competitive prices and top-quality customer service, GlassesUSA will play a major role in shaping the growing online optical industry. Glasses will no longer be an expensive medical product purchased every two years but a fashion accessory purchased seamlessly online in a variety of colors and styles, just like shoes or any other accessory.”

Ayal Shiran, partner, Viola Private Equity, said, “GlassesUSA operates in a rapidly growing market that is ripe for disruption. This is Viola PE’s first investment out of our second fund and the first investment in the e-commerce market, an area that we are following carefully. We are excited to lead the round and support GlassesUSA’s founding team in their goal of making GlassesUSA the market leader in this fast-growing multibillion dollar space."