Hawaiian Optics Spreads ‘Aloha’ With Charitable Initiatives


KAUAI, Hawaii— Hawaiian Optics is donating $20 for every pair purchased online to the Make-A-Wish Foundation. They began the campaign in January and it will run through 2014.

"It's an amazing organization comprised of a huge volunteer network that is truly making a difference in thousands of children's lives,” said Marti Nice, owner and founder of Hawaiian Optics. “We are completely inspired by the work they do and we just hope this small token can assist their efforts in any way."

Founded in 2007, Hawaiian Optics designs, manufactures and sells quality polarized eyewear at a fair price, the company said. Frames are made in Italy, the lenses are made in France and a two year warranty is offered on each frame.

Additional details on their Make-A-Wish initiative are available through the company’s website and via their Facebook page.

“We would love to expand our philanthropy footprint outside of Hawaii because beyond our sun/surf/exotic lifestyle is the true values of Hawaii, volunteering, giving back, showing compassion, showing Aloha, etc. We see it every day in the islands and it's the fabric that binds us,” added Nice.

Therefore, this summer, the company has also launched a Good Samaritan Facebook Campaign, where they are inviting people to nominate a volunteer they feel is making a difference in their area for a chance to win a free pair of Hawaiian Optics frames for them and their nominee. There will be weekly giveaways, no purchase necessary, and more details can also be found on their Facebook page.