NEW YORK—HelpMeSee, a global campaign to eliminate cataract blindness, was recently recognized with five separate awards for creative marketing, video and photography from the Hermes Creative Awards. The judges received over 6,000 entries from around the world for this year’s contest.

Founded with the goal of recognizing “outstanding work in the industry while promoting the philanthropic nature of marketing and communications professionals,” the awards recognize a range of categories from direct mail to publicity to digital media. HelpMeSee was selected as a Platinum Winner for a direct-mail piece that highlighted the IOL lens used in MSICS surgery as well as a Gold Winner for a video used to raise awareness about cataract blindness. Three other marketing pieces, including two photos and one e-mail campaign, received Honorable Mention.

HelpMeSee’s award-winning video profiled staff members navigating the streets of New York while wearing a blindfold. They were asked to do activities like shopping, finding the subway or buying a hotdog from a street cart vendor and were interviewed about their experiences. The video was produced in partnership with DePalma Productions for use in HelpMeSee’s Giving Tuesday Campaign near the end of 2014.

This year’s awards were judged by the Association of Marketing and Communication Professionals, an international group from the advertising, PR, media and marketing industries.

Click here to watch the video.