High Energy Activations and New Education Take Center Stage


The ultimate selfie with Shaquille O’Neal who
made a guest appearance at the Zyloware booth.

NEW YORK—Day two of Vision Expo East is in full swing with exhibitor activations and brand new education sessions providing attendees with unique experiences, both on and off the Show Floor. Before even entering the Exhibit Hall, Zeiss, Acuvue Oasys with Transitions and Shire have created captivating experiences in the Crystal Palace to highlight their latest innovations. In the Exhibit Hall, attendees can enjoy a variety of activations and contests while viewing the newest products, eyewear collections and technologies. To celebrate the exciting booth designs and activations seen across the Show Floor, don’t forget to vote, via the Vision Expo mobile app, for the Best Booth Awards for Most Creative Booth Design and Best Brand Activation.

Take advantage of the new Innovation Stage on Level One in the Medical Pavilion (Booth #MS4967) offering free sponsored education sessions and panels. Learn about the latest medical advancements, marketing techniques, patient care and more, while enjoying complimentary snacks and beverages.

Engage with the optical industry’s top thought leaders at the Pathways to Leadership in Corporate Optometry Panel starting at 4:00 pm,, with a cocktail reception to follow at 4:45—5:30 pm. This year’s panelists include Bill Noble, Carl Spear, OD, Matt Geller, OD, Maria Sampalis, OD, Alex Smith, OD, Tracey Glendenning, OD and Pratil Lal, OD.

New and engaging education continues in the classroom with ground-breaking sessions, such as the Managing Myopia: Possibilities and Probabilities symposium, created by the Brien Holden Vision Institute, as well as OptiCon @ Vision Expo’s National Federation of Opticianry Schools’ (NFOS) Hoya College Bowl, where 12 students representing NFOS-member opticianry schools will compete in a fast-paced quiz competition today at 5:30 pm.