MISSISSAUGA, Ontario—Hoya Vision Care Canada has formed a strategic partnership with Nova Optical Labs in Red Deer, Calgary and Lethbridge Alberta to strengthen Nova’s local presence as the only full-service laboratory in the province of Alberta and further support independent eyecare professionals there. “This partnership will help to set an unprecedented local presence in Alberta and provide Nova Optical Labs with multi-national brand support including customer care, manufacturing, sales and marketing,” said Ahmos Henry, president of Hoya Vision Care Canada.

“This will add numerous capabilities to the existing manufacturing operations making Nova Optical labs one of the strongest lens suppliers in Canada. This will also provide the competitive edge in Western Canada for both dress wear and protective safety eyewear.”

In support of the partnership, Nova Optical Labs will launch a national campaign for a 24-hour service commitment on Seiko progressive lenses which includes anti-reflective coating. Hoya Vision Care Canada will also extend its national marketing campaign to Nova Optical Lab customers providing even greater incentives for choosing Nova. Hoya will also provide support to expand distribution of Nova’s lenses to the entire Canadian market.

Nova Optical Labs was established in 1992. The company expanded to Calgary in 2005, and then to Lethbridge in 2011.