Latest News Hoya Labs to Offer Paws N Claws Brand Frame and Lens Packages By Staff Wednesday, May 15, 2013 12:21 AM DALLAS— Hoya Vision Care, North America has entered into an exclusive distribution agreement with Eyewear Inventions and EyeDeals Eyewear to distribute Paws N Claws branded eyewear to independent eyecare professionals in the U.S. Under the agreement, Hoya’s laboratory network will offer frame and lens packages to independent ECPs and make donations to the ASPCA. “My dog Murray and I are excited to provide independent eyecare providers an opportunity to differentiate themselves, appeal to millions of pet owners, and align with a great cause,” said Barney Dougher, president of Hoya Vision Care, North America. “The Paws N Claws frames offer clever designs for all animal lovers and their support of the ASPCA is admirable. Hoya will join them by donating three dollars for every Paws N Claws job we produce,” he said. Paws N Claws Eyewear became an official licensee of the ASPCA with the exclusive rights to use their name and affiliation in association with products including eyeglass frames, lenses, sunglasses, readers, magnifiers and accessories that include the Paws N Claws Eyewear registered trademark. For every sale of Paws N Claws Eyewear, EyeDeals will give back 5 percent of net sales to the ASPCA. Independent practices will be able to purchase frame kits or use an online catalog to show all of the Paws N Claws Eyewear designs which include embellished paw prints, bones, or animal prints so patients can subtly show their support for animals and the ASPCA. “It is very important to us and our brand to align with companies that share our values. After talking to Barney about his dog Murray I knew we were barking up the right tree,” said Sam Shapiro, founder of Eye Deals Eyewear, the brand’s parent company and Eyewear Inventions, a Pittsburgh, Pa.-based licensing and branding company. “But seriously, Hoya’s commitment and generous $3 donation on every job proves we have the right partner. In addition we will be able to reach out to the thousands of ECPs who love animals and want to support the great works of the ASPCA in fighting animal cruelty.” ASPCA supporters are invited to share photos of themselves wearing their Paws N Claws eyewear with their pets on Paws N Claws’ and Hoya’s social media channels, where updates on new styles and packages will be announced.