NORWALK, Conn.—Stephanie Sheets has joined Independent Doctors of Optometric Care (IDOC) as its new director of marketing. Sheets will focus on taking IDOC marketing efforts to the next level both for external marketing to prospects and in aiding members in marketing their practices.

"IDOC offers tremendous benefits to independent optometrists, as evidenced by our continued strong membership growth," said IDOC president Dave Brown. "With Stephanie taking the lead, we expect to continue that growth by delivering our winning marketing messages across the optometric community."

Sheets brings more than 15 years of experience in marketing and advertising agencies to this role. She has served companies across a wide range of industries such as health care, financial services, energy and tourism since she earned her degree in corporate communication from Southern Connecticut State University.

"I am looking forward to helping position the IDOC brand for a strong and secure future in an ever-changing health care marketplace," Sheets said.