Latest News Innovative Education Drives OD, Buyer Attendance By Staff Saturday, April 1, 2017 12:27 AM NEW YORK—This year, over 100 hours of free education will take place on the show floor in addition to the 320+ hours in the classroom with the profession’s most respected leaders. This year’s education offerings, coupled with thousands of new product launches, have drawn more optometrists and high-end buyers than before. “As an eyecare practice dedicated to providing our community with top-level eye exams and the latest styles of eyewear, we love Vision Expo,” said Scott Mann, OD, of Invision, with offices in Christiansburg and Salem, Virginia. “We have three ODs and nine staff traveling, as we have done in past, to take over 60 hours of total CE. Having everything in one place—the education, products, trends and solutions – makes it easy to stay updated on best practices and provide the best possible care and treatment for our patients. Meeting in Manhattan adds spice as well!” “The people who come to Vision Expo think differently, challenging the status quo,” said Ashley Mills, CEO of The Vision Council. “Third-party research reports that ECPs who attend Vision Expo believe the conference is a quality event that keeps them connected to advancements in eye care, and the best place to source new products and find the latest trends in eyewear.”“It’s with this forward-thinking mentality in mind that Vision Expo delivers unique programs and education that enhance practice profitability, including the collaboration with Google and Marketing 4ECPs as well as the new Optical Profit Center,” said Melissa Ashley, Senior Vice President of Reed Exhibitions. “You’ll be more profitable and provide higher level patient care by connecting with a network of leading experts who care about learning and advancing the profession.”To read today’s copy of the Show Daily Edition, click here. And stay tuned for more VMail from Vision Expo East on Sunday.