Latest News Innovative Eye Tracking Technology to be Featured at VM’s dba LIVE Event in Las Vegas Oct. 2 By Staff Monday, August 26, 2013 12:21 AM NEW YORK—Eye tracking, an innovative technology used to monitor and measure consumer behavior in retail environments, will be a focus of Vision Monday’s dba LIVE conference in Las Vegas on Oct. 2. Barbara Barclay, general manager, Tobii Technology North America, a leading provider of eye tracking technology, will discuss the latest developments in Tobii’s mobile eye tracking, Vision Monday announced today. The company’s new technology and design enables unobtrusive, time-efficient and accurate mobile eye tracking studies in real-world retail environments, according to Tobii. With Tobii, Barclay has worked closely with clients such as Microsoft, Yahoo, Google, eBay, Amazon and P&G as well as GSI Commerce and User Centric and gathered an in-depth understanding of how eye tracking can be used widely and effectively in website design, software development and user experience testing. She was a featured speaker at VM’s 2012 Global Leadership Summit. Barclay will join two other optical industry speakers who will present their perspectives about how “Technology Reinvents the Retail Experience” at the upcoming conference, a two-hour event to be held in Las Vegas from 4:00 p.m. to 6:00 p.m. on Oct. 2, 2013, just prior to the start of International Vision Expo West (Oct. 3-5). Speaking about the interaction of digital and traditional retail will be Joe Pflanz, senior director, omni-channel customer experience at LensCrafters. In his 12 years with Luxottica, Joe Pflanz has worked on various brands and in various roles focused on marketing, digital and customer-centricity. He has led the launch/re-launch of 10 websites and countless digital customer experiences earning recognition and awards from many organizations. Last year, Pflanz led the formulation of an omni-channel customer experience department for LensCrafters, which he currently heads. The omni-channel team is responsible for all of LensCrafters websites, digital advertising, social media and the convergence of experiences across channels. Also talking about the potential of transforming the optical retail experience will be John Bonizio, owner and president of Metro Optics, Bronx, N.Y. A licensed optician, with degrees in computer science, business management and economics, Bonizio joined Metro in 1992 and helped to build it into a prominent New York regional optical retailer. Bonizio is planning the 2014 launch of an exciting new flagship location which will house a range of boutique and electronic eyewear and a state-of-the-art exam facility in a center next to the new Trump Golf Center in the Bronx. The premier sponsor of the first VM dba LIVE is Adlens. Registration, at $95, for “Technology Reinvents the Retail Experience” is open by going to the registration page. Seating is limited. One of VM’s newest e-news vehicles, dba covers essential information about how leading optical retailers are running their businesses across the country in regional and local markets.