Latest News International Brands, With New Management, Expand Under Design eyewear group Name By Staff Wednesday, July 13, 2016 12:24 AM Lars Flyvholm (l), CEO and Pascal Jaulent, chief creative officer. ARHUS, Denmark—With a new management team established in past months for the brands of Prodesign Denmark, InFace, WOOW and Face à Face, the company overseeing the four has announced its new name: Design eyewear group, and is reporting a solid performance in 2015, and a plan to invest further in the future. “We are a house of strong individual design brands, each with a clear positioning, and we wish to express this through our new group name,” explained group CEO, Lars Flyvholm. Since integrating the organizations of the four brands, Prodesign Denmark, InFace, WOOW and Face à Face, in 2014, (as VMail reported, the group has worked hard to develop a strategic platform and a strong expansion strategy, the company said in its statement. In 2015, the Design eyewear group realised double-digit growth in both turnover and earnings. The group posted growth for three out of its four brands, with the strongest relative growth by WOOW, followed closely by Face à Face and Prodesign Denmark, the company noted. “Through our focus on developing strong collections under our brands, we have both created organic growth in sales to existing customers and succeeded in attracting new customers. One year after the integration of the group’s brands, we are posting more than 30 percent topline growth, while net profit is up by just over 50 percent relative to the year before,” Flyvholm added. An expanded management team has been recruited both from the company’s own ranks and from outside the company, the statement said, bringing together people with long-standing industry experience as well as expertise in international sourcing, production and logistics, sales and marketing. The group is present in more than 40 countries and is continuing to expand in Europe, the U.S. and Asia. “The USA, which accounts for more than 40 percent of the total turnover of Design eyewear group, is a growing market and our most important market. We are also gaining market share in Europe and investing in Asia,” Flyvholm said. The Design eyewear group markets its products worldwide to users “wanting to express their personal style through its exquisitely designed, high-quality eyewear. Noted Pascal Jaulent, the group’s chief creative officer, “We are a company driven by design. Design is our vision and our DNA. Some of our brands are in the classic and timeless style, while others are more ‘high-pulse,’ fun and trendy. What our brands have in common is that we create designs for the times and for the individual.”