LAS VEGAS—International Vision Expo West will once again unite eyewear professionals and eyecare providers when it reconvenes here from Sept. 14 to 17. With 460 manufactures and suppliers officially exhibiting on the show floor and in the meeting rooms at the Sands Expo and Convention Center, as well as The Suites in the Venetian on the 35th and 36th floors, the show aims to raise awareness about the importance of vision health.

“Supporting International Vision Expo strengthens the entire optical industry, and directly impacts the vision health of consumers,” said Ashley Mills, vice president, trade shows and meetings, The Vision Council. “Together, we are able to elevate awareness of the importance of regular eye exams, and that’s growing the marketplace.”

Proceeds from the Expo are used by the Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. Over the last 30 years, The Vision Council has invested these proceeds into successful consumer awareness initiatives through marketing materials, public relations outreach and strategic partnerships.

International Vision Expo & Conference is a supporter of Think About Your Eyes, a national public awareness campaign designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. This campaign has driven an additional 1.1 million projected eye exams through its advertising, and—as evidenced by Vision Expo post-show attendee research—align with ophthalmic professionals’ perceptions about the biggest opportunities to help medical professionals increase patient base and fulfill health care needs in the future.

For more information or to register for the show click here.