Jobson ECP Business Services Partners with EyeCarePro


NEW YORK—Jobson ECP Business Services Group and EyeCarePro have announced a marketing and services agreement where Jobson will partner with EyeCarePro in providing website, search optimization, content development, and comprehensive marketing services to eyecare practices throughout the U.S. Daniel Rostenne, CEO of EyeCarePro, noted, “We are very pleased to be partnering with Jobson and its market-leading group of publications, websites and industry marketing services. With Jobson as our marketing partner, we will take EyeCarePro to the next level in terms of supplying the industry’s marketplace with better tools that will enable independent optometry and ophthalmology practices to compete more effectively in the future.”

EyeCarePro provides a variety of powerful and results-driven marketing solutions to eyecare practices which directly enable the practices to scale up and grow. The most basic EyeCarePro product is ODSite—a highly functional optometry website which includes hosting, maintenance and impressive ongoing support.

Comprehensive marketing services offered by EyeCarePro start with ODLite—a proven entry-level marketing package that strives to maximize new patient appointments for general eyecare in the practice's area using the latest best-practices in Search Engine Optimization, social media management, patient reviews and monthly topical campaigns.

EyeCarePro also offers more advanced services such as ODLingo—this builds on ODLite and adds to the mix a focus on strategic content development and landing pages, as well as custom video editing. ODSpecialty provides advanced marketing for medical specialties. This service applies a rigorous and effective content strategy to promote specific expert services by establishing the client as the authoritative local expert. Expert special services marketed include scleral lenses and custom contacts, vision therapy and neuro-optometric rehabilitation, dry eye, myopia management and ortho-k, and pediatrics. A highly-specialized variant has also been developed to market ophthalmology.

The most advanced service is ODMetro—a powerhouse package aimed to achieve complete market dominance for multi-doctor or multi-location practices even in highly-competitive urban environments. This package includes Google Ads management built right into the product.

Bill Scott, president of Jobson ECP Business Services said, “The addition of EyeCarePro to our suite of services for independent eyecare practices enhances our ability to help the independent grow and thrive in today’s competitive market.”