ALEXANDRIA, Va.—Jobson Optical Group, the leading source for information and marketing for the worldwide ophthalmic community, has been announced as the official media partner of Think About Your Eyes, a national public awareness campaign aimed at educating consumers on the benefits of vision health.

The growth of the Think About Your Eyes campaign, an industry initiative presented by The Vision Council and the American Optometric Association, reflects the increasing importance of getting an annual comprehensive eye exam. With this new addition, the Think About Your Eyes campaign continues its industry expansion, which now includes 18 Leadership Partner organizations.

Current partners of Think About Your Eyes include Alcon, Essilor, Luxottica, The Vision Council, American Optometric Association, All About Vision, Gunnar Optiks, National Vision, Inc. (NVI), SpecialEyes, SPY, Hilco, Walman, Transitions, Chemistrie Eyewear, Eschenbach, WestGroupe, Shamir and Jobson Optical Group.

“The Jobson Optical Group has strongly supported the Think About Your Eyes mission to educate consumers about the benefits of an annual comprehensive eye exam, and we are very pleased to now become an official media partner and leadership supporter for this critical industry effort,” said Marc Ferrara, CEO of Jobson’s Information Services Division, which includes such industry-leading properties as 20/20 magazine, Vision Monday, VMail and Review of Optometry. “Going forward, Jobson will devote a significant amount of its resources to educating our market about the contributions of this program and convincing more industry players to pledge their support of its powerful messages.”

The addition of Jobson to the lineup of partner organizations comes on the heels of a successful 2015 campaign, which drove over 828,000 eye exams, shortened campaign-driven patient exam cycles by 45 percent—reduced from 29 months to 16 months—and drove the purchase of 21 percent more contacts and 29 percent more glasses than patients not motivated by the Think About Your Eyes campaign.

“We are thrilled to have Jobson’s support as an official media partner of the Think About Your Eyes campaign,” said Dave Plogmann, managing director of Think About Your Eyes. “Having this major industry voice behind our cause will serve to amplify our ability to raise awareness of consumer eye health needs, and ultimately demonstrate the importance of supporting this campaign to the other players within the industry.”

Since the campaign’s national launch, eye exams have increased 2 times faster than before Think About Your Eyes, and resulted in the diagnosis of more than 1.5 million previously undiagnosed eye diseases.

The Think About Your Eyes initiative employs national television, radio, print and online/digital advertising to share educational and motivational messages about eye disease, eye strain, children’s vision, presbyopia and how regular eye exams can positively affect overall health. The campaign is designed to encourage consumers to learn more and schedule an eye exam by visiting thinkaboutyoureyes.com. The site, which has received more than 2.3 million visitors, features a comprehensive practice locator tool where visitors can easily find local Think About Your Eyes eyecare providers from the nearly 16,000 participating providers.

For general campaign inquiries, or for industry members interested in becoming official Think About Your Eyes partners, please contact Dave Plogmann, managing director of Think About Your Eyes, at dplogmann@thinkaboutyoureyes.com.