Kenmark Eyewear Announces Multi-Year License Renewal for Lilly Pulitzer


LOUISVILLE, K.Y.—Kenmark Eyewear has announced that renewal of an exclusive license agreement for the development, production and worldwide distribution of Lilly Pulitzer eyewear. The agreement will extend to 2021.

“We are excited to continue our relationship with Kenmark Eyewear,” said Kate Kenny, vice president of merchandising and planning. “Together we have built a successful, profitable eyewear business and still feel there’s so much runway. In the coming years, we plan to continue building our optical assortment and will focus on growth in the retail sun category, which aligns with Lilly Pulitzer’s ‘Resort 365’ point of view and authentic resort wear roots.”

Kenmark Eyewear has been partnered with Lilly Pulitzer since 2007, launching the brand’s optical presence with segments including Lilly Pulitzer optical, Lilly Pulitzer optical sun, Lilly Pulitzer retail sun and Lilly Pulitzer girls.

“We are thrilled to continue our partnership with one of the fastest growing American brands,” said CEO, Mike Cundiff. “The Lilly Pulitzer product is so unique and everyone has fallen in love with the amazing signature prints. We look forward to continuing with this successful, productive relationship as we to continue to partner in growing this brand in the future.”