Kenmark Names Hambleton Director of Global Marketing and Communications

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LOUISVILLE, Ky.— Kenmark Group has announced that William Hambleton will be joining the company as director of global marketing and communications, reporting to David Duralde, chief creative officer of Kenmark.

“We are pleased to welcome William to our team as we continue to grow and adapt to an ever changing optical industry” said Mike Cundiff, chief operating officer of Kenmark.

Hambleton has 15 years of experience in the managed health care industry and several years of retail, service and technology consulting. He has led marketing units accountable for communication, engagement and retention for 5 million members and business development groups prospecting 50 million consumer markets. His most recent work involved measurement design, statistical analysis and predictive modeling to create dynamic research and real-time infographics for entertainment industry clients.

At Kenmark, Hambleton will lead efforts to activate and amplify the Kenmark brand, and its growing license and product portfolio. According to the company, he will unite with the leadership team to maximize the company’s sales progress, while developing novel strategies and campaigns to expand its presence through North American and international markets.

“What attracted me most to Kenmark was its role in the industry as not only a product design and customer experience leader, but its commitment to channel that expertise through an enthusiastic group of employees to reach for ever greater success,” added Hambleton. “In a competitive industry, this company stands out by taking an artisanal approach to its product. The design life-cycle begins and ends in-house, by creating with our licenses and customers a shared vision of beauty and fit.”

“The timing is perfect to welcome William to Kenmark. His 20 years of experience in strategic planning, brand architecture and business development is an ideal platform to help develop Kenmark and its thriving brands,” concluded Duralde.