Kenmark Promotes Higdon to Director of International Sales


LOUISVILLE, Ky.— Kenmark Group has announced the promotion of Jay Higdon to director of international sales.

“Jay has spent many years in various capacities on the Kenmark team and is positioned perfectly to deliver Kenmark’s message of serving the professional global optical community with superior products and a down-to-earth, approachable business style,” said Mike Cundiff, CEO of Kenmark.

Higdon has been with Kenmark for 21 years and will be responsible for leading continued growth of international business, as well as the company’s export and sales teams. Currently serving more than 50 countries worldwide, the international sales team will focus on building relationships in new markets, as well as strengthening existing territories.

“My main focus is taking Kenmark's international business to the next level,” added Higdon. “I'm not satisfied with the success we’ve achieved. I want to work toward sustained and substantial growth. I'm most passionate about helping our customers become more successful.”

David Duralde, chief creative officer at Kenmark, remarked that “Jay is passionate about working with people from all around the world and serving their market needs in a creative, tailor-made fashion that makes those customers feel excited about great eyewear.”