Kenmark Renews kensie and kensie girl Licenses


LOUISVILLE, Ky. – The Kenmark Group and Bluestar Alliance, owner of the kensie brand, have announced the renewal of their eyewear licenses for kensie and kensie girl. First signed in 2009, the renewal will span three years and includes optical eyewear and sunwear for kensie and optical styles for the recently launched kensie girl.

“We are pleased to continue our partnership with kensie and kensie girl,” said Mike Cundiff, CEO of Kenmark. “The brands have personalities all their own. Our sales force and customers alike love the collections and look forward to new styles.”

“Kenmark has been a strong partner for the kensie brand and we are happy to continue this partnership,” added Ralph Gindi, COO of Bluestar Alliance. “Kenmark truly understands the DNA of the kensie and kensie girl brands with their unique design approach, incorporating inspiration from the sportswear lines.”

Kensie was founded in 1994 out of Vancouver and is now a sold to major department stores across the U.S. and Canada. In addition to kensie, Bluestar Alliance LLC owns, manages and markets a portfolio of consumer brands that includes Catherine Malandrino, English Laundry, Larry Levine, Joan Vass, Harve Benard, Kooba and Yak Pak.