Latest News Leading Optical Speakers Will Talk About 'Digitizing The Store' at VM LIVE Sept. 17 Event in Las Vegas By Staff Monday, July 28, 2014 12:21 AM NEW YORK—How is technology changing the eyewear retail and patient experience? Optical speakers, leaders from various segments of the regional and national retail and eyecare professional sectors, will explain how they’re “Digitizing The Store,” at a special VM LIVE two-hour program, examining how new technologies are transforming the patient experience and doctor/retailer/patient dynamics. (L to R) Richard Edlow, OD, president, Katzen Eye Group; Eric Anderson, president and general manager, LensCrafters; Jonathan Rosin, MD, co-owner, Rosin Eyecare. The VM LIVE event will be held Wednesday, Sept. 17 just prior to the start of Vision Expo West. Seating is limited but registration is still open for the event, which will be held from 4:00 p.m. to 6:00 p.m., followed by a one-hour cocktail reception at The Venetian Hotel. Featuring expert speakers from outside the industry as well, who will be announced soon, industry leaders will be discussing some of the technology tools they use and share their views about how technology is modernizing the eyewear retail environment. Among those optical industry speakers are: Richard Edlow, OD, president, Katzen Eye Group; Eric Anderson, president and general manager, LensCrafters; and Jonathan Rosin, MD, co-owner, Rosin Eyecare. “All retailers and ECPs are asking: does my operation’s brand experience meet the expectations of today’s omni-channel shoppers and discriminating patients?,” said Marge Axelrad, SVP and editorial director of VM. “ VM LIVE will illustrate some current approaches being used and update executive decisionmakers about this important change.” Premier sponsors for “Digitizing The Store” include ABS-SmartMirror and Adlens. Registration and fee details for VM LIVE are posted here.