Latest News Limited Seats Still Available for Oct. 2 'Technology Reinvents the Retail Experience' dba LIVE Event By Staff Wednesday, September 18, 2013 12:18 AM NEW YORK—A limited number of seats are still available for Vision Monday’s upcoming dba LIVE conference in Las Vegas on Oct. 2. The two-hour event to be held in Las Vegas from 4:00 p.m. to 6:00 p.m. on Oct. 2, 2013, just prior to the start of International Vision Expo West (Oct. 3-5) will feature four points of view about how “Technology Reinvents the Retail Experience.” Among the roster of speakers are Brian Chou, OD, a prominent independent optometrist, who wil lexplain how he and his partners at EyeLux Optometry in San Diego, Calif. employ an array of technologies to engage and educate patients in the exam lane, dispensary and other areas of their practice. Speaking about the interaction of digital and traditional retail will be Joe Pflanz, senior director, omni-channel customer experience at LensCrafters. The omni-channel team is responsible for all of LensCrafters websites, digital advertising, social media and the convergence of experiences across channels. Also discussing the potential of transforming the optical retail experience will be John Bonizio, owner and president of Metro Optics, Bronx, N.Y. A prominent NY optical retailer, Bonizio is planning the 2014 launch of an exciting new flagship location which will house a range of boutique and electronic eyewear and a state-of-the-art exam facility. Joining these optical/optometry speakers will be Barbara Barclay, general manager, Tobii Technology North America, a leading provider of eye tracking technology, who will discuss the latest developments in Tobii’s mobile eye tracking. The company’s new technology and design enables unobtrusive, time-efficient and accurate mobile eye tracking studies in real-world retail environments, according to Tobii. The premier sponsor of the first VM dba LIVE is Adlens. Registration, at $95, for “Technology Reinvents the Retail Experience” is open by going to the registration page. Seating is limited. One of VM’s newest e-news vehicles, dba covers essential information about how leading optical retailers are running their businesses across the country in regional and local markets.