EINDHOVEN, THE NETHERLANDS and ALPHARETTA, Ga.—Luxexcel, based in Eindhoven, the Netherlands, has opened a U.S. headquarters in Alpharetta, Ga., in the greater Atlanta area. Guido Groet, chief commercial officer of Luxexcel, has relocated to Alpharetta to lead the operations of Luxexcel Inc as an integral part of his global commercial responsibilities. Hans Streng, chief executive officer of Luxexcel, said, “Luxexcel is pushing a new lens-manufacturing paradigm with great opportunities for innovators in the ophthalmic and consumer-electronics industries. Our market is taking off and we are expanding rapidly, with the first VisionPlatform solutions installed in the field. It is great to see our customers producing 3D-printed prescription lenses for ophthalmic and augmented-reality applications. It is a great next step for Luxexcel to open its U.S. headquarters to ramp up our business activities.”

Groet added, “We are building our U.S. team in all front-end areas, sales/marketing, business development and service alike. Luxexcel has a tradition of hiring employees with the attitude of making the impossible, possible. We have installed our first VisionPlatforms in the U.S .and follow-up ambitions are high. The U.S. market is a market which is open for innovation and opportunity and this goes hand in hand with our mission to revolutionize the eyewear industry and offer smart eyewear to the world.”

Vision Monday recently visited the first Luxexcel production of its lenses, as reported late last year.  

The Luxexcel VisionPlatform prints lenses for non-mainstream applications and continuously develops solutions to manufacture new and unique products. Luxexcel has made the first step into smart eyewear together with Vuzix, a leading producer of augmented reality eyewear, and other products are in the pipeline.