SUNRISE, Fla. and PARIS—Vinyl Factory is expanding its presence in the U.S. through an exclusive distribution agreement with Mad Vision.

With a collection of over 250 styles in the U.S. market including Vinyl Factory ophthalmic frames, all polarized sunglasses and the new Icons collection, the line will be made available nationwide.

All of the collections are supported by a marketing program to maximize the in-store visibility and allow opticians to deliver the Vinyl Factory spirit to their store. POS materials include Vinyl discs, counter-cards, polarized tester, banners and a large window stickers in a variety of sizes to adapt to every store.

The Vinyl Factory concept “is a fantastic opportunity for our optician partners all over the U.S to differentiate their stores in a very distinctive way and offer a 100 percent different line which appeals to a wide consumer base,” Guillaume Pottecher, president of Mad Vision said.

Additionally, because Vinyl Factory is fueled by music’s creative energy, the brand has also developed its own accessories line with items such as headphones, speakers and portable LP players to showcase the frames in stores.

“We are thrilled to develop Vinyl Factory in the U.S. with Mad Vision, a very experienced team of eyecare professionals with whom we share the same vision,” Gad Guigui, CEO of Angeleyes-Vinyl Factory said. “In this highly competitive market, Vinyl Factory brings to the 3 Os a full range of fresh and up-to-date solutions to support their sales and drive local consumer demand to their stores.”