Massimo Renon.

LONGARONE, Italy—Marcolin Group and PAI Partners, a leading private equity firm, announced the appointment of Massimo Renon as the worldwide commercial general manager, effective Jan. 9, 2017.

Massimo Renon’s role will see him managing product, marketing, licensing and worldwide sales. He will report directly to Giovanni Zoppas, CEO of Marcolin Group.

“We are pleased that Massimo joined Marcolin,” Zoppas said. “His extensive experience in the eyewear industry and commercial field will lead the company to further strengthen its distribution network and competitiveness in the global market.”

Renon is an executive with long term experience in the eyewear business. As VMail has reported, most recently, he was global sales director for Kering Eyewear. He also previously served in leading sales management roles at Safilo Group, Ferrari and Luxottica Group.