Marcolin Renews Viva’s License With Skechers

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LONGARONE, Italy— Marcolin Group and Skechers USA, Inc. have announced the renewal of their licensing agreement for the design, production and worldwide distribution of Skechers optical frames and sunglasses.

Initially launched through a licensing partnership with Viva International in 2010, this new multiyear agreement has been expanded to include the Marcolin Group, which acquired Viva in December 2013.

“We are happy to announce this renewal,” said Giovanni Zoppas, CEO of Marcolin Group. “The solid partnership with a worldwide brand like Skechers strengthens our position in the American market and gives us further opportunities for other markets that we are now targeting.”

“The eyewear business has always been key to establishing Skechers as a head to toe brand,” added Michael Greenberg, president of Skechers. “We’re excited to be extending one of our first and most successful licensing partnerships, and we look forward to growing in this market with the expanded reach of the Marcolin Group.”

Skechers Eyewear is available at authorized ecommerce retailers including FramesDirect.com and Glasses.com as well as opticians’ offices. The sunglasses are also sold at independent retailers and department stores, as well as in select Skechers retail stores throughout the U.S. and around the world.