MISSISSAUGA, ON—Maria Petruccelli has joined the global marketing team of Hoya Vision Care, North America in Lewisville, Texas as director of brand marketing, Americas.

In her new role, Petruccelli will lead all marketing activities that pertain to the internal and external promotion of branded product. Based at Hoya’s corporate headquarters in Lewisville, Texas, she will contribute to the company’s overall marketing strategy, act as a liaison with the global marketing team and implement a tactical plan that will position and promote Hoya’s branded products in the marketplace, the company said. Her focus will be on the U.S. market combined with responsibilities in Canada and South America.

“To say that I personally enjoyed working with Maria is an understatement; she was the main driver behind the successes Hoya experienced in the Canadian market to this day. She will be deeply missed but luckily we will continue to connect with her in her new role,” said Ahmos Henry, president, Hoya Vision Care Canada.

Petruccelli has over 25 years of vision care experience. She joined Hoya Vision Care Canada from the time of its inception 13 years ago and has been instrumental in shaping its strategy and policy. Her Hoya career started as a sales representative calling on eyecare professionals. She was later promoted to regional manager and director of marketing and professional services.