Maui Jim and Manchester United Announce Global Partnership

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MANCHESTER, England—Manchester United announced a multi-year partnership with Hawaii-based sunglass and eyewear brand, Maui Jim. As a part of the partnership, Maui Jim will supply the Manchester United first team, academy and women’s teams with glasses from their sun and optical ranges. Maui Jim will also be available to fans in the Old Trafford Megastore beginning Feb. 26. Later this year, the two companies will celebrate this partnership by also launching a co-branded eyewear collection designed with fans in mind.

“Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world,” said Richard Arnold, Manchester United’s group managing director. “I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans. Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands.”

Maui Jim’s vice president of global marketing, Jay Black added, “We are thrilled to welcome Manchester United to the Maui Jim 'Ohana.' For us, it is an honor to partner with one of the world’s most successful sports teams, within the world’s most popular sport. This collaboration gives us the chance to spread our 'Aloha Spirit' and communicate the importance of wearing high quality technical eyewear.”