Latest News Mobile Technology Highlighted at VM LIVE ‘Tech’s Appeal’ Event By Staff Friday, October 2, 2015 12:15 AM LAS VEGAS—VM LIVE attracted a standing-room-only crowd of leading eyecare professionals and other prominent members of the optical community to a presentation on “Tech’s Appeal—Digital Tools to Seduce the Savvy Retail Customer.” Sponsored by Adlens and held Sept. 16, 2015, just prior to Vision Expo West here, the seminar shared insights into mobile technology, how it is transforming business in general and ways it can be used to impact optical retailing. This exclusive VM event shared insights from BIA/Kelsey’s Michael Boland and Mobiquity’s Scott Snyder. Read highlights of the speakers’ presentations and see the pdfs here, and check out this slideshow of speakers and attendees.