Harvey Moscot, OD, (r) with his son, Zack Moscot.

NEW YORK—Moscot will officially open an additional stand-alone, full-service optical store in New York’s Chelsea Market this October.

This new location of the 102-year-old brand will be 1000 square feet and will be the company’s fourth Manhattan location. Moscot Chelsea Market will include Moscot Eyewear, on-site opticians and Moscot’s legacy of specialized eyecare services.

In addition to Moscot’s full collection on display, there will be many familiar touches such as “quirky historical tchotchkes and treasures, warm cherry wood eyewear counters and showcases, and the company’s omnipresent yellow.”

“While Moscot is now a globally recognized brand, we are at our heart, a New York City neighborhood optical shop,” said fourth-generation owner Dr. Harvey Moscot. “Our city culture is at the core of our brand, which is why Chelsea Market is such an exciting endeavor for us. We’re excited to align with one of the most respected and sought out destinations in our city—a market that epitomizes the NYC experience both for those who are visiting and those who live here."

“With the addition of Moscot to Chelsea Market, we’re furthering our commitment to keeping the Market dynamic and community focused. Moscot is a positive addition, bringing a New York heritage brand at the cutting edge on retail innovation to our community,” said Michael Phillips, principal and president of Jamestown, owners of Chelsea Market.