ALEXANDRIA, Va.—The national Think About Your Eyes campaign has wrapped up its record breaking 2015 efforts, reaching more consumers and producing more eye exams than ever before. Nearly 1.3 billion consumer impressions were generated, and the message was seen or heard by over 132 million adults.

In 2015 alone, the campaign generated more than 1 million eye exams, bringing in $55.5 million in eye exam revenue as well as an additional $444 million industry revenue from sales of glasses and contacts generated by campaign-promoted eye exams. Since its inception, more than 2 million people have visited the campaign website where they can find local Think About Your Eyes eyecare providers, and an additional 1 million website visitors are expected in 2016.

Last year marked an increase in dedicated public relations and social media efforts for the campaign, yielding more than 285 million impressions and garnering mentions in Parents, The Huffington Post, and on CBS Radio. Think About Your Eyes also ended the year with a larger presence on Facebook, growing its audience to more than 51,000 users after starting the year with approximately 6,000, an increase of more than 700 percent.

Some 29 state optometric associations have now joined the Think About Your Eyes campaign, more than ever before, helping to grow the number of providers listed on the Think About Your Eyes doctor locator to more than 16,000 from 4,000.

Advertising efforts will be ramped up for 2016, including six additional weeks of advertising for the campaign with more than 1.25 billion consumer impressions expected across national cable TV, radio, online radio and digital banner ads. TV and radio advertisements for 2016 kicked off on Jan. 25, and include a new television ad focused on Presbyopia.

Current partners include Alcon, The Vision Council, American Optometric Association, All About Vision, Gunnar Optiks, National Vision, Inc. (NVI), SpecialEyes, SPY, Hilco, Walman, Transitions, Shamir, Chemistrie Eyewear, Essilor, Transitions, Luxottica Group, Eschenbach and WestGroupe.