Latest News Natural Ophthalmics Appoints Linda Axelrod as New President By Staff Thursday, January 17, 2019 12:24 AM NEW YORK—Natural Ophthalmics, Inc. has appointed Linda Axelrod as their new president, according to an announcement from the company. Axelrod has been with the company for 15 years and has become a familiar face at conferences and symposia across the country. With the sudden and unfortunate death of Brian Banks, founder and president, Axelrod said she will continue Brian’s dream of bringing natural eyecare products to professional offices. She will concentrate on doctor and patient education and new product development. With support from a strong and diverse medical advisory board, the company will continue the mission set forth by Banks, the announcement said.