NovaBay Announces New Partner Pharmacy Program


EMERYVILLE, Calif.—NovaBay Pharmaceuticals announced a new pharmacy partnering program aimed at increasing U.S. distribution of prescription Avenova, its proprietary lid and eyelash cleaner. NovaBay recently added six new pharmacies as Avenova channel partners, enabling it to serve patients in all 50 states, the company said in a statement. By contracting directly with these pharmacies, patients are guaranteed to receive the best pricing and quality service when filling their Avenova prescriptions, according to NovaBay. “Our commitment to a quality patient experience, along with our expanding national presence ensures every patient who wants Avenova can obtain it at the best price,” said Dan Richards, CEO of Meds In Motion Pharmacy, one of Avenova’s channel partners.

Eyecare professionals can call (800) 890-0329 or email to learn more about their local pharmacy partner.

Earlier this month, VMail reported that NovaBay is investing $5 million to support the recent strategic shift in its U.S. commercialization strategy aimed at driving sales growth for its Avenova lid and lash cleaner while maintaining cost effectiveness.