Vision Expo East: New York City Delivers

NEW YORK—Just like your favorite 24/7 takeout eatery in NYC, this year's Vision Expo East show delivered, on many satisfaction levels. According to show organizers, "overall numbers are still tracking up" and attendee and exhibitor response/reaction has been "overwhelmingly positive" this year.
For attendees and exhibitors alike, folks came with a plan and many stuck with it. New launches, fashion and trends were a focus of many people's plan at the show. "We wouldn't miss Vision Expo," said Shirleen Steele of Henry Ford OptimEyes. "Of course we meet with our partners here but we're also here to look for new things and new ideas, in fact we are on the lookout for some new accessory ideas."

"Everyone has specific wants and needs for their brand," added Bill Barton of Barton Perreira. "We wanted to create a unique experience here and an environment like our stores. Customers like it and we have been impressed."
And Ron Snyder's, OD, of EyeCare Registry in Boca Raton, Fla., who just "wanted to introduce my new company Eye Care Registry to a lot of the major players in our industry. I had lots of excellent meetings. I like to come to both Vision Expos whether I have a plan or not because when I walk around I see new and exciting things, and it creates opportunities for me."
Ross Brownlee of Safilo North America was very upbeat. "There is always so much energy at these shows, a dynamic energy that engages people. New York City is great and the Javits Center is an excellent platform. Everyone seems really interested and engaged. The makeovers we've been doing in our booth with the launch of the Bobbi Brown line have been very popular. And that's what this show is all about—having a better relationship with your customers and giving them an experience while they're here," he concluded.

 For more highlights on Vision Expo East, read the Digital Edition of today’s Show Daily.