UNITED KINGDOM—Optrafair partners FMO and MA Exhibitions announced that a new alliance with Opti-Munich will be launched at Optrafair on April 3. The partnership is a positive step and will ensure that both shows will be promoted to potential exhibitors and visitors to maximize success, FMO said in a statement.

“This is a great strategic alliance,” stated Andy Yorke, chair of FMO. “Opti is one of the fastest growing eyewear shows in Europe and Optrafair showcases the best of the U.K.’s manufacturing, distribution and supply of ophthalmic optical products and equipment. This partnership will benefit both shows. “

The alliance is another step for the revolutionized Optrafair taking place April 1 to 3, which visitors and exhibitors will experience at the show and will ensure that both shows will be promoted to potential exhibitors and visitors to maximize their success.