Latest News Oscar de la Renta Renews Agreement With Allure By Staff Wednesday, April 8, 2015 12:30 AM NEW YORK—Allure Eyewear and parent company, Marchon Eyewear, Inc., have announced an expanded partnership with Oscar de la Renta, LLC. Oscar de la Renta currently partners with Allure Eyewear to create a collection of optical frames and sunglasses under the O Oscar label. In its expanded partnership, Oscar de la Renta will also collaborate with Allure parent company, Marchon, for the development, distribution and sales of the Oscar de la Renta signature eyewear collection designed in collaboration with Oscar de la Renta’s creative director, Peter Copping, and draws inspiration from the house’s ready-to-wear and jewelry lines. “We are excited to work more closely with our longtime partners at Allure Eyewear and Marchon,” said Alex Bolen, CEO of Oscar de la Renta, LLC. “Peter’s design ideas combined with Allure’s manufacturing and sourcing capabilities will make for a compelling new product offering. This new line, along with Marchon’s sales and distribution strength will materially expand our business around the world.”The first collection of signature sunglass styles made in Japan and Italy will be shown in the brand’s Spring 2016 runway show in September. The brand will then launch two Oscar de la Renta signature eyewear collections annually and future collections will include a range of optical frames in addition to sunglasses.The Oscar de la Renta spring 2016 sunglass collection will be available worldwide beginning October 2015 in Oscar de la Renta boutiques, oscardelarenta.com, prestigious department stores, optical boutiques and Duty Free partners. Oscar de la Renta founded his namesake label in 1965 and it currently produces a full line of women’s shoes, handbags, jewelry, eyewear, bridal, childrenswear, home decor and fragrance, in addition to its signature women’s ready-to-wear collection.