OWA To Host Marketing Webinar: Tips to Reach and Connect With Your Target Audience

DALLAS—The Optical Women’s Association (OWA) will be hosting an Expert Panel webinar which will cover a wide range of marketing topics including target marketing in the digital world, developing an online strategy and maintaining online reputations and marketing yourself through building relationships.

The webinar, to be held on Wednesday, Oct. 23, at 1:00 p.m. EST, will feature the perspectives of four women from within the optical industry. At the end there will be time for all participants to ask questions to each of the experts. The expert panel webinar is free for all OWA members who can register at the OWA website.

This webinar is the second event this year as part of the OWA’s Expert Panel Webinar Series, a new program launched by the OWA’s Mentoring Committee. The goal of the series is to highlight and share the experiences of OWA members in a casual way that can benefit the association’s members. This webinar’s expert panel, moderated by Rachel Rich, Key Account Relationship Manager for Eyefinity, includes:

• Heather Padgett , national marketing manager for HOYA Vision Care North America where she has worked for 10 years in several different positions. Within her current role Heather works on national product launches, promotional campaigns, consumer marketing, and directly with HOYA’s 80+ sales force.
• Kristin Miller, an ABO-certified speaker who is currently a product manager at the Walman Optical family of businesses. Kristin has seven years of experience in the optical industry and 10 years of experience with social media as well as strategies and tactics for managing online reputations.
• Sheila Haile, manager of marketing and creative services at ClearVision Optical where she oversees all marketing and creative services initiatives for the company’s 11 brands. Prior to ClearVision, she was the vice president of creative services at Wilen New York, a full-service marketing and communication agency.
• Mary Boname, OD , a licensed optometric physician and the co-owner and co-founder of Montgomery Eye Care in Skillman, N.J. She has practiced optometry for over 18 years with 15 years as the owner of Montgomery Eye Care. Dr. Boname lectures regularly at professional conferences and writes on medical related topics for local publications.

The OWA Mentoring Committee is focused on bringing valuable knowledge to the members of the OWA to help them grow professionally and personally.