(L to R) PFO Global executives Ken Elstad, Rudolf Suter, Tim Kinnear, George Moore
and Jeff LaPlante.
IRVING, Texas— PFO Global has expanded its executive team by appointing Tim Kinnear as chief financial officer, Ken Elstad as executive vice president of sales, Jeff LaPlante as executive vice president of business development, and George Moore as executive vice president of information technology. 

Kinnear, as CFO, will be responsible for the company's U.S. facilities, including its corporate office and technology center in Irving, Texas, and its PFO Optima operation in Stratford, Conn., which provides finished and semi-finished Resolution and Asahi lenses and logistic services. Prior to joining PFO, Kinnear served in executive roles for United Network Service, InnerWireless, Intrusion, and Cyrix Corporation. He has extensive expertise in finance, IT, human resources, startups and publicly traded entities.

With careers totaling over 30 years in optical, Elstad and LaPlante bring direct industry-related experience in sales, strategy and leadership. Elstad, formerly with Pech Optical in Sioux City, Iowa, began his career at PFO in March 2014 with a focus on expanding the company's sales force throughout the U.S. to target premium, high quality, high volume buying groups and independent eyecare providers. LaPlante, with PFO Global since October 2014, brings management-level experience from a number of California-based optical companies, including Signet Armorlite, California EyeCare, and Eyecare USA.

As EVP of IT, Moore will manage all aspects of information technology. Since joining PFO Global in March 2013, Moore and his team have implemented PFO Global's cloud services for a HIPAA- and PCI-compliant lens ordering portal, ERP for streamlining accounting processes and reporting dashboards, and a CRM system for tracking sales reporting for U.S. and global expansion. 

Rudolf Suter, president and CEO, said, "Strengthening our team at a senior level comes at an exciting time in the evolution of our company. Through continuous investment in our employees, technologies and facilities, we have significantly enhanced our capabilities and reinforced our platform of value-added services to eyecare professionals worldwide," said Rudolf Suter, president and CEO.