FARMER’S BRANCH, Texas—Optima, a PFO Global  brand of spectacle lenses, has relocated its administrative and warehousing facilities from Stratford, Conn. to PFO Global’s national headquarters here. The move will allow for the continued growth of the Optima product line, while increasing efficiency for shipping and ordering processes, PFO Global said in a statement.

Longtime Optima team member Lu Bai will be relocating to join the Texas-based team. Matt Marks remains responsible for Optima ordering, customer service and technical information.

“Optima products have always been synonymous with high quality lenses. This brand will play a large role in the new direction of our company and future plans for growth. We are excited to have the opportunity to reinvigorate the Optima brand in the North and South American markets. This move allows us to focus on providing our customers with a large inventory of lens products and ranges from the Optima portfolio” said Matt Cevasco, CEO of PFO Global.

A spokesperson for PFO Global said the company will be relaunching the Optima brand this summer. A trade advertising campaign is planned.

PFO Global acquired the Optima lens business in 2013.