NEW YORK—PogoTec, a technology company with a focus on attaching wearables to eyewear, has named John Blake as senior director of the optical channel. He will work to bring awareness of PogoTec products to the optical industry and implement product sales in vision care offices across the country, according to a PogoTec announcement.

“We are thrilled to welcome John Blake to the PogoTec family,” Ron Blum, founder and chief executive officer of PogoTec, said in a statement. “With an extensive background in the optical industry and experience with opticians, optometrists and ophthalmologists, John is the ideal person to carry our message to the ECP channel.”

Before joining PogoTec, Blake worked for more than 40 years at the Italian frame manufacturer and distributor Safilo. He most recently served as sales director for Safilo and oversaw 100 professionals in 20 state territories.

“PogoTec presents an exciting and compelling opportunity,” Blake said in the announcement. “PogoTec has created an entirely new category for eyewear that combines both technology and fashion. The combination of PogoTrack and electronic wearable devices like PogoCam enhances the value of eyewear and creates tremendous opportunity for expansion. This is a platform that promises growth across multiple channels and provides compelling new profits for eyecare professionals and optical shops. I look forward to spreading the word.”

PogoCam, which was designed for the mass market, is the smallest and lightest camera attachable to eyewear in the world. PogoCam and PogoTrack will be available at thousands of consumer locations in 2017, including eyecare offices, optical shops, and big-box and specialty retail stores in the U.S., according to the announcement.