Portland Timbers, a Major League Soccer Team, Partners With Sightbox

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PORTLAND, Ore.—The Portland Timbers of Major League Soccer have launched a multi-year, multifaceted partnership with Sightbox, an online, membership-based subscription service for contact lens wearers in the United States, according to a recent announcement. Johnson & Johnson Vision acquired Sightbox in September 2017, as VMAIL reported. Under the terms of the deal, Sightbox will be the franchise’s official vision care partner, and will hold exclusive logo rights for all of the team’s training apparel. The two parties also plan to promote the partnership through a series of community-focused activations, according to the announcement.

Additionally, Sightbox will benefit from a prominent presence at the Timbers’ Providence Park, serving as the presenting partner of the player tunnel, the stadium’s box office and each individual MLS season. The company’s branding will be integrated across multiple Timbers platforms, including digital channels, on site at Providence Park and at the team’s training center, according to the announcement.

“As a company born in Portland, Sightbox is thrilled to be entering this partnership,” Shayna Liberman, director of marketing for Sightbox, said in the announcement. “Collaborating with the Timbers will help us strengthen our commitment to the Portland community, and to the eye health of athletes and fans all over the country. No team has a more loyal fan base than the Timbers, and we couldn’t be more excited to be a part of that.”

Mike Golub, president of business for the Timbers, added, “We are thrilled to enter into this multifaceted partnership with Sightbox, an innovative, homegrown company that shares our commitment to the community in which we live.”