FRANKLIN LAKES, N.J.—Public relations for your practice is the topic of tonight’s edition of “Power Hour,” the weekly broadcast hosted by Gary Gerber, OD, founder of The Power Practice. Jennifer Bodner, a PR professional will be the guest.

“In addition to conventional marketing, properly used, public relations can be a huge benefit to most practices,” Gerber said. “Tune in to our next episode when PR professional Jennifer Bodner discusses how to get a great campaign in place for your practice.”

The Power Hour is sponsored by Essilor of America, VSP, Avenova, PRN and VisionWeb. Details about the shows, including how to listen in and links to previous episodes, can be found online at PowerHourInfo.