Raen Names Weber President and GM

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OCEANSIDE, Calif.— Raen Optics, the independent eyewear brand based out of Encinitas, Calif., has announced Mark Weber as the new president and general manager of the company.

“With more than 15 years of experience in building technically-sound, high-quality products through strategic marketing initiatives and proven sales campaigns, I am confident Weber will help Raen expand our reach and increase our potential,” said Justin Heit, Raen’s creative director and co-founder. “The fact that he is a San Diego native is an added bonus, and will further propel the brand and maintain the authentic DNA we’ve established over the past five years.”

Weber will be responsible for overall operations of the Southern California eyewear company, including leadership in Raen’s product, marketing and sales departments.

“The brand’s understanding of what it takes to build a quality product and connect with a growing consumer base without compromise is why joining the independent company is personally important to me,” added Weber. “I’m a huge fan of the product, the team and the brand in general, and recognize its potential to be a force in this space.”