John Gothard.
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OCEANSIDE, Calif.—Raen Optics announced that John Gothard has been hired as the new vice president of sales. Gothard will be working hand in hand with retail accounts.

He joins Raen Optics with over 30 years of experience in the action sports industry and 15 years exclusively in eyewear. He brings a history of brand management with brands such as Quiksilver, Sanuk, Spy and Arnette.

Over the past three years, Raen has experienced tremendous growth in the eyewear category, and with Gothard’s years of experience in brand management he will be working to ensure Raen maintains its level of authenticity in a time of such rapid growth, Raen said in a release.

“I’ve seen firsthand what John can do in eyewear,” said Jeff Fitzhugh, CEO of Raen Optics. “With Raen’s explosive growth we needed a seasoned professional. John brings years of experience working with accessory brands with an in store presence. I’m excited to work alongside him as is the entire Raen team.”

“Action sports is where my passion has been, and I’ve been a huge fan of the brand for quite some time,” said Gothard. “I’ve spent 15 years of my career in eyewear and I’m really looking forward to contributing to such an iconic brand as Raen.”