SUN VALLEY, Calif.—REM Eyewear has announced the addition of Keith Kamalich to its executive team as vice president of sales, effective April 9.

In his new position at REM, Kamalich will oversee all sales initiatives for the optical business, including managing all sales force teams and leading business development efforts.

“REM is in an exciting period of growth, and I’m confident that Keith can help us to further build and expand our business and customer relationships,” said Steve Horowitz, president of REM Eyewear. “He’s a valuable asset and brings a wealth of industry knowledge, leadership and expertise that can take REM to the next level.”

CEO of REM Eyewear, Mike Hundert, added, “Keith is a first string, all-star sales executive in our industry who we are proud to add to our executive committee, someone who can make impactful contributions in our steering the organization forward.”

An industry veteran, Kamalich brings more than 26 years of optical and manufacturing experience to REM. Prior to joining REM, Kamalich held a15-year tenure at Tura Inc., serving as vice president of sales and most recently executive vice president, in which he oversaw management teams of all operational functions, as well as implemented key sales metrics and technologies to drive business goals and increase revenue.

“I am extremely excited to join the REM team and work together to execute effective, innovative initiatives that help provide quality products and services to their customers,” said Kamalich. “I have watched Gerry, Mike, Donna and Steve grow this company both domestically and internationally with world renowned iconic brands combined with superior designs and quality. With great passion and dedication I embrace the challenge to continue to build upon the successful foundation created by these highly regarded industry veterans.”

Kamalich will be based out of REM’s U.S. headquarters, based here.