REMINDER: ECPs and Retailers Encouraged to Promote June 6 as National Eyewear Day

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NEW YORK—For the fourth year running, the optical community will celebrate National Eyewear Day on June 6. National Eyewear Day was first celebrated after Zyloware Eyecare submitted the holiday to the Registrar at National Day Calendar and got it approved in 2016. National Eyewear Day is a day for everyone to celebrate the importance of proper eyecare. For ECPs and optical retailers, Zyloware has developed a marketing toolkit featuring promotional materials, pre-made social media clips, posters, easels, media press releases, and camera-ready art for newspaper advertising. ECPs and optical retailers can request a kit by emailing marketing@zyloware.com.

Zyloware also encourages local community partnerships with charities and service organizations as well as special promotions and discounts to help spread awareness of the importance of proper eyecare, and to celebrate National Eyewear Day.

In addition, ECPs, retailers and anyone else who wants to get involved can use the social media hashtag #NationalEyewearDay this Thursday, June 6 to share eyewear selfies, posts and more.