Rodenstock USA Expands Sales Territories for Its Brands, Including Porsche Design Eyewear


SHERIDAN, Wyo.– Rodenstock USA has been expanding the availability of its Rodenstock and Rocco collections in the U.S. market. As of July 1, Rodenstock USA has been the exclusive distributor of Porsche Design Eyewear in the U.S. and Canada, as VMAIL reported. Since the addition of that collection, the company has been aggressively expanding its sales territories, according to Rodenstock USA president, Chris Juergens. Currently, the company is selectively working with accounts in Massachusetts as well as New Jersey/Pennsylvania/New York City, Virginia, West Virginia, Maryland, Georgia, North and South Florida, Greater Houston, Kansas City, St. Louis, Southern California and Portland to Seattle.

The company is adding Chicago in January, Juergens said, noting that the brands now also have sales representation through Kore Brands Canada to cover western Canada out of Vancouver and eastern Canada out of Toronto.

“We approach the market on a selective distribution basis, focusing on quality, service and value,” Juergens added, noting, “Porsche Design Eyewear is unique in that it is possibly the only authentic masculine luxury brand in eyewear, while most of its models clearly appeal to and look great on all demographic categories. We now carry this line, which is also manufactured by Rodenstock, complemented by our Rodenstock and Rocco lines. As such, we are able to support the independent eyecare professional with a great variety of product with a wide price range to serve a broad customer base. We enjoyed a successful VEW and are looking forward to participating in VEE as well,” he added.

Further inquiries can be directed to Rodenstock USA’s offices at (307) 763- 4944 or email