Latest News Rodenstock USA to Assume Distribution of Porsche Design Eyewear in U.S. Starting July 1 By Staff Thursday, June 14, 2018 12:21 AM SHERIDAN, Wyo.—Rodenstock will begin to distribute its Porsche Design Eyewear in the U.S. through its subsidiary Rodenstock USA LLC beginning July 1, 2018. “Porsche Design is one of the most successful luxury and lifestyle eyewear brands. By assuming direct distribution through our subsidiary, we can provide our customers both excellent product and superior service” Oliver Kastalio, CEO of Rodenstock, said. “By doing so, Rodenstock can deepen its commitment to supporting independent eyecare professionals.” Since 2007, Rodenstock’s Porsche Design Eyewear was distributed in the U.S. in cooperation with New York Optical International Inc. DBA Tuscany Eyewear. Rodenstock USA, here, headed by American Chris Juergens, was launched as a sales subsidiary in January 2017, as VMAIL previously reported. All Porsche Design Eyewear retailers will be informed about the change directly by Rodenstock USA over the coming days, the announcement said. Rodenstock is one of the world’s leading manufacturers of ophthalmic lenses and spectacles frames. The company, which was founded in 1877, is based in Munich and is represented in more than 85 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 15 locations in 13 countries. Porsche Design Eyewear debuted in 1978.