TREVISO, Italy—Rudy Project announced the opening of a new subsidiary in Germany. The company which produces sports eyewear, prescription solutions and helmets will have its new subsidiary, Rudy Project Germany GmbH, based in Munich, and it will handle the German and Austrian markets.

This action will strengthen the international expansion of Rudy Project supporting sales and marketing in the area and guaranteeing prompt and effective response to all the demands of local retailers and customers, the company said.

“Rudy Project has taken a further step in its international growth strategy,” said Cristiano Barbazza, president and CEO of Rudy Project. “Germany is one of the most important markets in Europe and a direct presence in this area will bring our efficiency and support to our dealers and customers to the next level.”