Latest News Safilo Appoints Connie Lai Sin Ching as Commercial Head of APAC and Greater China By Staff Monday, October 29, 2018 12:21 AM Connie Lai Sin Ching. PADUA, Italy and HONG KONG, China—Safilo has appointed Connie Lai Sin Ching, senior commercial head of Asia Pacific (APAC) and Greater China, effective Nov. 5, 2018. In her role, Ching will report to Safilo Group’s CEO Angelo Trocchia. She will be based in Hong Kong and will be supported by Miguel Negrao, commercial head of Greater China and David Pearson, senior director, APAC. “We are very pleased to welcome Connie to Safilo’s commercial organization in a key region such as Asia. She brings a wealth of experience in the market that will be very beneficial to our further growth in the area,” said Trocchia. Throughout her career Ching has held a number of regional positions with increasing responsibility. For the last five years, she served as managing director Asia Pacific for Marchon Eyewear, focusing on strengthening business development capability in the region. Previously, she served as group general manager Greater China for Reebok and Puma (Swire Resources Limited), regional commercial director of ECCO Asia Pacific, and vice president, Asia Pacific of Timex Group.